BrewDog will donate all new beer revenue to Ukraine

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BrewDog has joined the growing number of companies that have suspended trade with Russia following the invasion of Ukraine.

BrewDog chief executive James Watt tweeted that the company had not sold any beer to Russia since the invasion began, with shipments suspended “indefinitely”.

He also announced that the Ellon-based brewer will launch a new beer, United for Ukraine, with all beer proceeds going to the appeal of the Disasters Emergency Committee.

The moves follow a tumultuous period for the company, with the chief executive’s behavior first questioned by a group of former employees and then by a BBC documentary.

Last week, Watt confirmed that a formal complaint about the program had been lodged with regulator Ofcom and the BBC.

In a recent LinkedIn post, he also revealed his plans to grow BrewDog into one of the world’s top five beer brands over the next five years, with over £70m to be invested in increasing capacity, opening new sites, reducing carbon footprint and creating new work.

Watt confirmed that following complaints and last year’s independent review, the company is now a genuine living wage employer. It provides private health care to all of its paid employees and has done away with zero-hour contracts.

He also revealed that 85% of all new positions are filled through internal promotions as the company strives to improve career development.

The company claims to now offer ‘enhanced’ holiday pay for staff, who are now entitled to a one-month fully paid sabbatical every five years.

It also introduced a salary cap ensuring that no one can join the company and is paid more than seven times the salary of the entry level position in our company.

BrewDog has also confirmed a £40m investment in expanding the Aberdeenshire headquarters and brewery.

“As well as helping us make our beer more efficiently, the new brewery will more than double our brewing capacity in the North East of Scotland – equipment will arrive in May and be operational in October,” he said. -he writes.

“We are also investing in a new canning line for our head office brewery – cans are significantly better for the environment than bottles and we continue to look to accelerate this transition within our business.

The company is also investing £10 million in an on-site bio-plant, which will recycle waste water, while generating biomethane to power its system at its Ellon brewery. It should be operational within the next eight weeks.

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