Business Insider India presents Money Insider – your guide to financial freedom

India has a population of 1.3 billion and a large portion of it is over the age of 18. According to the India Brand Equity Foundation (IBEF), around 76% of adults lack a basic understanding of financial concepts. Even if you ignore the data and look around, you will realize that a focus on financial literacy, investment and planning awareness is absolutely necessary.



The IBEF also says that India has the potential to rank among the best countries in the world for financial literacy, as 27.6% of its population aged 25-44 continues to participate in inclusion programs. financial through formal education and other means.

Money Insider is here to propel India’s opportunity

The financial literacy rate could increase by more than 20% in the next two decades if we teach the basics among the 10-19 age group, which constitutes about 21.8% of India’s population. A financially savvy India will have a massive impact on the country’s overall economic growth and global influence.

Money Insider dives deep into the potential for global change in financial awareness. It brings together the best young voices in the industry educating millions of Indians and shaping the financial habits of Millennials, Gen Z and beyond.

Whether it’s being trapped in credit card billing and equated monthly installment (EMI) cycles or not being able to achieve the standard of living you want, the root cause of most of these problems is a lack of financial literacy. Many of you realize this but are stuck in the dilemma of finding the entry point for the first stage. With Money Insider, we aim to close the “know-how” gap in financial literacy.

The Voice — Meet Money Insider’s End-Influencers

1. Abhiraj and Niyati aka Abhi and Niyu – Digital Content Creator Duo

This power couple has started a YouTube page called “Let’s Make It Rich” which talks about the rules, principles and ideas for managing your personal finances. The duo have amassed over 4 million followers on social media platforms. Featured in Forbes 30 under 30 of 2021, Abhi and Niyu aim to deliver solution-oriented content to his fans.

2. Raj Shamani – Digital Content Creator, Entrepreneur, Podcaster and Investor

Founder of Shamani IndustriesRaj Shamani is a business content creator and speaker with 1 million subscribers on instagram146,000 fans on Twitter and 272,000 subscribers on YouTube.

3. Shashank Udupa – Financial Expert, Digital Content Creator and Co-Founder and CFO at Scenes by Avalon

Founder of technology company Avalon, Shashank Udupa is a financial magician who shares the millennial approach to investing with his disciples. Udupa is a former India Infoline Investment Banker and has also worked with FoxBound, Calm India, ENKIDU. His experience in investment banking and running his own business has led him to become one of the leading experts in the field of fund management.

4. Neha Nagar – Influencer and founder of TaxationHelp.in

Crypto enthusiast and stock lover, Neha Nagar is an enthusiastic young designer and one of India’s rising female entrepreneurs. Its content ranges from finance to cryptocurrency, stock markets and commerce to government funding schemes and taxation. Nagar aspires to expand and encourage financial literacy through social media and has already attracted over 4.78 million followers on social media platforms.

5. Mandeep Gill – Co-Founder, Employment Law Advisor

Founder of YouTube channel Labor Law Advisor, Gill aims to simplify complex labor laws for India’s workforce and help them build a better financial future. Its mission continues with the support of more than 1.6 million subscribers.

6. Ashna Tolkar – Financial Educator, Influencer and Founder, Money Lancer

“I make finance effortless,” it reads. Ashna TolkarThe Instagram bio of . Followed by 76.7k fans on Instagram, Tolkar the videos are popular among the younger generation. It educates users about wealth management, one reel at a time.



So join us on Business Insider India’s Instagram, where we’ll guide you through a series of videos from successful ‘fin-fluencers’ that will pave the way to your entry into financial consciousness and freedom. They will cover topics ranging from the basics of investing, financial planning, saving, planning for retirement, buying a home, managing loans and taxes.

Disclaimer: Business Insider India has partnered with these influencers for the Money Insider series.

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