In 2022, Camella turns 45… and we’ll keep counting.
The numbers tell our story.
That’s the number of decades that Camella has built homes, vertical villages and townships for Filipino families, designed to be the places where their biggest dreams come true and their most important memories are born.
For four and a half decades, we’ve gone further across the country than any other real estate developer, creating homes and building tomorrows anywhere our clients hope to live.
Over those 45 years, we’ve become the largest and most trusted real estate brand…and we believe that’s because for 45 years, we’ve been building for you.
That’s the number, or rather the few, of construction companies that survive beyond their fifth year, according to Success Harbor. In fact, according to Bill Carmody of Inc.com, 96% of businesses fail within 10 years. As the years pass, the numbers become even more daunting. Financial Edge’s Michael T. Dean says “only 25% of new businesses reach their 15th birthday or older,” and data from the US Bureau of Labor shows that “about 21% reach their 20th birthday.”
At 45, Camella is part of the minority, dodging the pitfalls and misfortunes that cause so many businesses to fail. We survived the stats, and we want to thank you for that.
Our anniversary. What began as a gravel and sand business grew as it was fueled by the dream of providing families in the Philippines with affordable, good quality housing. It was from this dream that Camella was born. From humble beginnings, that dream became our mission, and in 45 years that mission has blossomed across the country with a multitude of homes, vertical villages, and communities that hardworking Filipinos need and deserve.
Our very first client was a Filipino overseas worker – who else could deserve more a well-built, good-quality, yet mid-priced home in a beautifully designed enclave? Since then, OFWs have been dear to Camella. We truly believe they are modern day heroes and have earned our admiration and respect through their sacrifice and hard work.
We believe that one of the reasons for our longevity is our five brand pillars. Everything we do, build and take on a daily basis is based on, framed and centered on these five aspirations.
Dream communities. Each development we build is a themed neighborhood with landscapes inspired by the most beautiful places in the world. We do it because we know that you don’t just live within the four walls of a house, but your life extends throughout your neighborhood. The whole community is “at home”.
Convenience and accessibility. Camella builds its “communities” as close as possible to the heart of progressive cities. We believe that while our residents deserve the peace and security of protected, tranquil environments, they should also have easy access to everything cities offer, allowing them the life and style they crave.
Safety and security. These are essential to our operations and the design of our community, as we believe our residents have the right to live their lives in safe places where they can let their guard down and let go of their worries.
Wise investment. Every home we build is an investment that appreciates over time and grows with the families who live there.
Value for money. For our residents, today and tomorrow, we build dream environments, spaces and amenities because we know they are entitled to the best we can provide. We hope that each Camella family will find in our communities the elevated lifestyle they seek, as well as the fulfillment of their dreams.
The number of provinces that boast of having a “Camella”. To date, we have developed communities in 47 provinces of the Philippines, making our company the real estate developer with the widest geographic reach. We deliberately and consciously choose to reach further across the country than any other real estate developer because we understand the connections Filipinos have with the places where they were born, raised or created their fondest memories. Wherever our families dream of putting down roots and finding their eternity, we will build them a home there. We believe this is the key to our mission. We don’t stop at 47.
This is the number of key cities and municipalities in which we have created communities. In addition to reaching further through the Philippines, we also believe that we owe it to our families to provide them with access to the necessities and recreation they need to live a full life. This is why our villages are located either within urban centres, or on the outskirts of the central business districts of the country’s main towns and municipalities. Our communities also still have easy access to transportation hubs and essential facilities like schools, hospitals, markets and places of worship.
Over half a million families live in a Camella home. Our 45 years have allowed us to house at least as many Filipino families in a home and community they have dreamed of and worked so hard for. Whether beautiful detached houses, cozy townhouses or even themed vertical villages, they are someone’s dream come true. More than individual residences, our communities with their delightfully landscaped parks and boardwalks, winding paths, clubhouses and reception halls, playgrounds and playgrounds have been the setting for many first steps of children, family celebrations, pocket vacations, friendly competitions, bonding moments, whispered secrets, barbecues and cooking parties, forever friendships and even falling in love. We truly believe that knowing we’ve made this possible is the best part of our job.
Memories to last for generations. After all that these past 45 years have brought, the greatest thing Camella has created in these four and a half decades is the countless beautiful, irreplaceable and unforgettable memories that will forever exist in the hearts and minds of our Camella families. Memories born in every home and community, hanging on many walls, scribbled in many notebooks, recorded on phones and screens, and hidden in countless minds to be cherished through time and across many generations.
Over 45 years, Camella has built and developed quality, mid-priced homes in beautifully designed communities across the country for Filipino families who deserve to have their dreams come true and their lives improved. For 45 years, Camella has also been the place where the most exquisite memories have been and continue to be made.
That’s exactly why we’re here, and that’s exactly why we’ll keep building.
Learn more about the Camella Home and Lot Developments and Vertical Villages at www.camella.com.ph. Like CamellaOfficial on Facebook and follow @CamellaOfficial on Twitter and on Instagram.
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