Diageo sells Guinness Cameroon to the Castel group

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The statement further quotes Diageo Africa Chairman Dayalan Nayager as saying that the leading multinational beverage company has outgrown its business in the central African country.

Guinness has outgrown its existing brewery in Douala due to its good performance. Under this new agreement, the brand will have both expanded brewing capacity and distribution. It will continue to be part of the global Guinness family through direct marketing oversight. We look forward to unlocking even greater potential through this agreement with Castel, ensuring that we will continue to have great tasting Guinness across Cameroon,Mr. Nayager said.

Note that the acquisition offers Guinness Cameroon immense opportunities for expansion under the Castel group.

Commenting on behalf of the Castel Group, Gil Martignac said the planned acquisition marks a historic milestone in the history of the French alcohol maker. The deal would allow it to expand its already existing presence in the country.

“Since its creation, Castel has never stopped being on the move. The proposed acquisition of Guinness Cameroon marks a new stage in its development, both in Africa and in Cameroon where it has been recognized as an economic player for many years through the SABC. This acquisition expands the company’s portfolio in the strategic stouts market and strengthens its historic partnership with Diageo in many other markets.”

He added that the agreement is a demonstration of the Castel Group’s commitment to promoting economic growth in Cameroon and Africa as a whole.

Business Insider Africa understands the deal is expected to close in the first half of 2023.

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