The Drinks Bakery has struck a seven-figure listing deal with Waitrose which will see the company’s range of savory snacks stocked in the deli counters of 230 stores across the UK; as well as online.
The deal will more than double the size of the Scottish company and enable further expansion, with Waitrose joining a growing list of retailers including Selfridges, Liberty of London and Claridge’s Hotel.
The company also sells in Europe, Canada, the United States and the United Arab Emirates.
Founded in 2016 by Edinburgh entrepreneur Andy Murray, The Drinks Bakery offers four flavors of crackers, contoured to match different drinks.
Murray said: “We have worked hard to grow the brand over the past few years and this news is a game changer for the business.
“My vision in founding this company was to raise the bar on the common salty snack and create thoughtful, delicious snacks to match and complement different beverages, from wine and whiskey to gin and craft beer, to name a few. cite just a few.”
The brand got a boost when Dragons’ Den stalwarts Deborah Meaden and Peter Jones both took a stake in the business in 2018.
Meaden said, “I always knew Andy’s passion and vision would attract top retailers. The drinks biscuits are fabulous products and I have no doubt they will quickly become a favorite among discerning Waitrose customers.
Michelle Slade, Waitrose Buyer, added: “We are delighted to partner with The Drinks Bakery to bring our customers the comprehensive and eye-catching range of snacks and drinks that Andy has created.
Meanwhile, tablet producer Mrs Tilly’s is celebrating a hat-trick of wins with Canadian supermarket chains, which will now launch its tablet across the country later this month.
After a successful trial, the Larbert-based company has secured storage space at more than 400 Walmart, Save on Foods and Freshco stores.
Chief Executive Blair Paterson said: “It is a well-known fact that Canada and Scotland have deep-rooted historic family ties, with around five million Canadians claiming Scottish ancestry.
“We felt there was a fantastic opportunity for us to introduce our popular tablet to a market with such a genuine and longstanding affinity for Scotland and we look forward to building on this initial success over the next few years. next few years as Mrs. Tilly’s brand becomes more established in Canada.
Don’t miss the latest headlines with our twice-daily newsletter – Register for free here.