GROHE announces the GROHE X Summit 2023 “Caring for Water”.

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Lagos, Nigeria, November 22, 2022 – Today, GROHE, one of the world’s leading brands of complete bathroom solutions and kitchen equipment, announces the GROHE X Summit 2023, which will take place on the brand’s digital experience hub, GROHE X, from March 7-9, 2023. Themed ‘Caring for Water’, the three-day event will feature a variety of formats – from inspiring talks to thought-provoking panel discussions and masterclasses – to explore and discuss the answers the sanitary industry must find to the challenges of our time, how sustainable construction can thrive and the central role water plays in everything that. The program will be complemented by showcases of new products and technologies, demonstrating how GROHE’s product portfolio is future-ready and providing customers with the best possible support to grow their business into a sustainable future.

“To solve the social and environmental problems we face today, it is more important than ever to share knowledge and spark new ideas. The GROHE X Summit program is designed to inform, inspire and unite our industry to make change happen. This event takes our hybrid customer experience to a new level, providing a platform to tackle the challenges of our times together and look to the future with honesty, optimism and a strong sense of collaboration. At the same time, it is also the kick-off for us for several physical events that will immerse customers in our sub-brand universes over the next year,” says Jonas Brennwald, Leader, LIXIL EMENA.

Developing GROHE’s hybrid customer experience

Launched in March 2021, the GROHE X Digital Experience Hub was the launch pad for GROHE’s hybrid guest experience. With over 200 content items and 14 language variants, it has garnered almost 2 million page views. This digital community expanded in spring 2022 with the opening of the GROHE X Brand & Communication Experience Center in Hemer, Germany. The center combines a physical facility for visitors and five state-of-the-art studios for training and content production, as well as hybrid events. In addition to GROHE brand participation in smaller local trade shows to facilitate physical encounters with customers and tangible interaction with products, three GROHE X Motion Trucks can bring the brand experience directly to the customer.

This hybrid approach, further enhanced by the GROHE X Summit, allows GROHE to offer a flexible and tailor-made interaction with craftsmen and wholesalers as well as with project customers.

More information about the GROHE X Summit can be found on the digital experience hub GROHE X. Registration links for specific events will follow in January.

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