Instagram launches subscriptions to help creators monetize their content

  • Creators and influencers on instagram can now monetize their content by allowing their fans to “subscribe” to it.
  • Fans, in turn, get loyalty badges, exclusive access to content and more.
  • Instagram says it won’t charge commission until at least 2023.

Instagram, owned by Facebook, has rolled out a new way to help creators monetize their content: subscriptions. The new feature allows Instagram users to subscribe to exclusive content from their favorite creators, like Instagram Live feeds and badges, among others.

Instagram is currently testing this feature with a small number of creators and influencers in the United States. The company noted that subscriptions will be expanded to include more creators in the coming weeks.

To get started, fans will need to pay a monthly subscription to view exclusive content from their favorite creators. This will give them access to subscriber-only lives and stories, except for a purple badge that will indicate their subscriber status to the content creator.

Instagram says pricing tiers will range from $0.99 to $99 per month — ultimately, creators will have the freedom to choose their prices. And to promote the feature, Instagram says it won’t charge creators commission “until at least 2023,” so there’s still a year left for the company and creators to test the new feature.

Instagram isn’t the first to offer subscriber-only paid plans

While Instagram’s subscription model might end up being the most useful for creators as well as users, the Facebook-owned photo-sharing service isn’t the first to offer subscriptions. Rival Twitter has had the Super Follow feature for some time, allowing users to pay between $2.99 ​​and $9.99 per month to get exclusive content from their favorite creators.

Facebook, too, has had subscriptions for a while now.

But going back to Instagram, subscriptions are one of the few options available to creators for monetization. There are other options such as designer stores, affiliate e-commerce, branded content marketplace, among others.

YouTube, on the other hand, has long had subscriptions, allowing its users to become “members” of their favorite channels, giving access to loyalty badges, personalized emoji, exclusive access to behind-the-scenes photos and videos, live streams and more.

Apart from social media, websites like Patreon, Kickstarter, Ko-Fi are some other options that allow content creators to monetize their audience.


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