Pinterest to offer free mental health resources to content creators

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  • In October, Pinterest announced its partnership with Headspace to provide mental health assistance to content creators.
  • TikToker Mikayla Nogueira has received backlash for complaining about her mental health issues while being a full-time influencer.

Pinterest is partnering with wellness app Headspace to give content creators access to mental health support.

Creators who meet Pinterest’s eligibility criteria will be able to sign up for a free six-month subscription to Headspace where they will have access to guided meditations, breathing exercises and tips for holistic mindfulness, according to a press release.

“We really wanted to inspire people who inspire and provide them with the tools and offers to really help them with their mental health and wellbeing,” Pinterest chief content officer Malik Ducard told CNBC.

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In September, beauty influencer Mikayla Nogueira faced a backlash after complaining of feeling “severely depressed” and having to pretend to be happy in her TikTok videos.

@ilovewater2001 Replying to @ilovewater2001 #mikaylanogueira ♬ original sound – Grub Assham

“Try being an influencer for a day. Try it because people who say it’s easy are so crazy. Try it for a day,” Nogueira told one commenter.

The regular cost of a Headspace subscription is $12.99 per month or $69.99 per year. The offer for creators is available until September 2023.

According to the release, the partnership aims to help creators find balance and incorporate wellness practices into their daily lives. Ducard explained the mental exhaustion that comes with creating professional content.

“It’s no secret that on the internet, creators often experience the exhaustion and exhaustion of creating instead of the excitement that comes with it,” Ducard said.

“We’re trying to create a better space for creators at Pinterest, and as an industry, we believe there’s an opportunity to prioritize inspiring content by prioritizing inspiring creators,” he said. declared.

The offer is exclusively reserved for creators who meet the following criteria:

  • Live in one of these countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, United Kingdom, United States
  • Have posted three or more Pins each month for the past three months
  • Have 20 pin saves published in the last 30 days
  • Post original content that meets Pinterest’s community guidelines

“Our collaboration with Pinterest aims to provide creators with simple and engaging tools that can fit seamlessly into their everyday lives and help them feel their best,” Headspace director of content and studios Morgan Selzer said in a statement. communicated.

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