Resumption of large-scale business and leisure events in the tourism sector: Low Yen Ling

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SINGAPORE – The Singapore Tourism Board (STB) is gearing up for a strong comeback in the tourism sector and will pave the way for the resumption of large-scale, high-quality business and leisure events this year, the minister said of State for Commerce and Industry Low Yen Ling told Parliament on Friday March 4.

Speaking at the Ministry of Trade and Industry (MTI) budget debate, Ms. Low referred to many other events, such as the Global Health Security Conference 2022 and Find Design Fair Asia 2022, as well as the Grand Singapore Formula 1 Awards and the Standard Chartered Singapore Marathon will take place later in the year.

“We will defend our position as a premier destination for high quality business and leisure events. We have pressed a ‘pause’ button on these due to Covid-19,” Ms Low said.

The Singapore Air Show 2022, which ran from February 15 to 18, welcomed approximately 13,000 professional attendees and nearly 600 exhibitors from over 39 countries.

The STB has also just launched the Tourism Careers Hub pilot project to provide training and skills upgrading to workers and businesses in the tourism sector.

The initiative will focus on job matching within the sector and encourage technological transformation, among other workforce improvement efforts.

The STB will accelerate its international relaunch campaign SingapoReimagine as international travel resumes and help tourism businesses develop compelling products and experiences.

For example, last year’s SingapoRediscovers Vouchers (SRV) program was part of the ongoing SingapoRediscovers campaign.

The program has since generated nearly $300 million in VRS reservations and transactions, and up to $100 million in incidental spending.

MTI will also work with the tourism sector to co-create innovative technology and digital solutions.

Over the past three years, STB’s Singapore Tourism Accelerator Program has supported 34 promising tech start-ups in developing solutions to prepare the tourism industry for the future.

One of them was BuzzAR, a local start-up that developed playful wayfinding solutions with augmented reality technology for Marina Bay Sands to improve its customer engagement.

“Covid-19 has hit the tourism sector very hard, but despite the challenges we have continued to adapt quickly and pivot to new proposals to come back stronger,” Ms Low said.

“We will continue to support the tourism sector’s efforts to recover, innovate and come back stronger than before.”

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