Sports in India will become a US$100 billion industry by 2027

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Sports Business India – Revenue of Sports Business India, India Sports Business: Anand Rathi Advisors Limited (ARAL), the investment consultants, has compiled a report which showcases various facets of the sports sector in India. The report covers the sports economy in India. This ranges from the organization of sporting events, to the manufacture of sporting goods, to the fitness industry, to sports nutrition, etc. Follow Sports Business updates with InsideSport.IN

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Sports Business: Sports in India will become a US$100 billion industry by 2027; multiplied by 4 compared to 27 billion US dollars in 2020

India Sports Business – Sports Business Revenue in India: The report confirms what sports experts have long claimed – that India’s time as a sporting superpower has come.

According to ARAL, the sports industry is expected to reach 100 billion dollars by 2027; multiplied by 4 compared to 27 billion US dollars in 2020.

In unveiling the report, Samir Bahl, CEO – Investment Banking, Anand Rathi Advisors Ltd., said: “At Anand Rathi, we aim to provide thought leadership and insights. This will help the investment community identify macro trends.

In this regard, we have prepared a host of informative reports which will be published periodically.

India imitates the West in terms of consumption. We’ve seen the growth of education, e-commerce, D2C brands. We believe that sport will be an additional dimension in our consumer story.

Recent IPL media rights auctions give us added confidence that the sport is on the cusp of explosive growth.

Sports Business India: Sports in India will become a US$100 billion industry by 2027; multiplied by 4 compared to 27 billion US dollars in 2020: report

Sport Business India Report: According to the report, India is on the cusp of a revolution in the sports sector.

The report further makes a compelling case for investors and industry heavyweights to invest in India’s sports economy.

Some highlights of the published report:

  • The sports sector in India is expected to be a US$100 billion industry by 2027; multiplied by 4 compared to 27 billion US dollars in 2020.
  • We hypothesize that the industry will be driven by India’s gigantic youth population. (400 million people, larger than the population of the United States) This will quickly improve economic conditions.
  • Historically, we have seen that as basic needs are met, people lean towards consumption that supports healthier lifestyles and entertainment.
  • Indian Premier League (IPL), with a record audience of over 900 million viewers, paved the way for successful commercialization of the sport in India. Just as football unites Europe, the IPL can unite South Asia, which will lead to more stability.
  • The size of India’s sports media market was around $1 billion in 2020, which the report estimates is expected to grow to over $13.4 billion by 2027. Considering that the global rights market media is worth $52.1 billion, this indicates huge potential for growth.
  • While cricket’s share of the global media rights mix has fallen from 2.7% to 3.0%, football continues to hold pole position with 42%.

Manufacture of sports companies in India: India is one of the largest manufacturers of sporting goods and equipment in Asia after China and Japan. Still, it is listed as the 24th largest sporting goods exporter in the world in 2019.

The sporting goods marketworth $4.5 billion in 2020 and estimated to grow to $12.6 billion by 2027, presents a promising investment avenue.

Indian sportswear market was worth $14 billion in 2020 and is expected to reach $21 billion by 2023. The menswear category will continue to dominate the market.

Online gamesnutrition and sports media currently dominate investor interest, with the field garnering around 98% of the $4 billion invested since 2015.

There are over 4,000 nutraceutical start-ups in India. This start-up markets vitamins and minerals, nutritional bars, healthy snacks, energy and sports drinks, food supplements, etc.

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