Travel trade show to connect businesses and help South Africa’s tourism sector recover

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After a two-year hiatus due to Covid-19, Africa’s Travel Indaba 2022 will welcome delegates from around the world to connect and do business contributing to the recovery of the African continent’s tourism sector.

Tourism stakeholders and the media gathered in the city of Durban to kick off the countdown to Africa’s Travel Indaba. Joined by a few virtual attendees, attendees received an update on what delegates can expect as Africa’s premier travel trade show returns to be held at the Inkosi Albert Luthuli Convention Center in the city of Durban. May 2-5, 2022.

The theme, Stories from Africa, Your Success reaffirms that Africa is reclaiming its own narrative and is ready to share with the world inspiring stories of resilience demonstrated throughout the pandemic.

The Acting Managing Director of South African Tourism, Themba Khumalo, has invited stakeholders in the tourism industry (both local, regional and international) to attend Africa’s Travel Indaba. He pointed out that Africa’s Travel Indaba is an African trade show specifically designed to advance the needs of the continent’s tourism sector, with a clear prospect of recovery. “We believe this platform will showcase authentic African experiences and products. Shoppers around the world will only have access to the best unique African products and experiences.”

Repositioning Markets

Kwa-Zulu Natal (KZN), the host province of Africa’s Travel Indaba, is ready to welcome the continent and the world back to its shores. Pinky Radebe, Head of Tourism in Kwa-Zulu Natal, said PR and Communications as hosts, her organization will do everything possible at this year’s Africa’s Travel Indaba to reposition KZN in its global markets. and will highlight the main tourism developments that have emerged in the province. over the past two years.

“Africa’s Travel Indaba will be a phenomenal springboard to re-launch KZN on the global stage to begin winning back international travel markets in the province. This is an opportunity to showcase the accommodation capabilities and hospitality of the We will also provide buyers with a first-hand experience through the before and after tours, reinforcing the brand of the destination in the minds of attendees,” Radebe added.

Amanda Kotze-Nhlapo, director of the South African National Convention Bureau’s Convention Bureau, said there was a lot to look forward to at this year’s Africa’s Travel Indaba.

“As always, Africa’s Travel Indaba program is brimming with opportunities to ensure our exhibitors and buyers get the most value from the show. Our international benchmark log system that matches selected global buyers with quality exhibitors will ensure seamless booking of upcoming meetings of the show,” Kotze-Nhlapo said.

With travelers from around the world seeking new experiences, the Indaba continues its commitment to empowering lesser-known small businesses in the tourism sector. The trade show will feature SMEs from all nine provinces of South Africa.

While the Indaba is all about doing business and connecting, the trade show will also feature Bond Day sessions that will tackle a variety of topics, allowing delegates to share thoughts and ideas, contributing to the growth of the global bonding industry. tourism in the broad sense.

During the last edition of Africa’s Travel Indaba in 2019, the show attracted around 6,200 delegates from around the world, with 1,033 exhibiting companies from 19 countries across the continent, showcasing a range of travel and tourism offerings to around 1,177 locals, regional and international. buyers.

Additionally, nearly 452 local, regional and international media representatives participated in Africa’s Travel Indaba 2019, highlighting the stature and global profile of the African continent’s tourism industry.

As of today, there are currently just over 400 African exhibitors and 454 buyers, from 47 countries around the world, confirmed to attend Africa’s Travel Indaba 2022 and ready to do business. These countries include South Africa, Botswana, Nigeria, Ghana, Germany, Switzerland, and the Netherlands, to name a few.

The Indaba is also expected to provide a much-needed economic injection to the city of Durban and the KZN province as a whole, as international delegates will be welcomed on pre and post tours to familiarize them with the province’s tourism offerings.

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