Twitterati also researches and gives more investment advice

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  • There is a 40% increase in the number of female entrepreneurs engaged in conversations related to entrepreneurship Twitter.
  • The Twitter report further indicates that conversations about investing have grown by at least 62% as people seek financial advice on the platform.
  • People also want to deepen their understanding of crypto, NFTs and other digital assets, showing a 185% increase in financial literacy talks.

India has become one of the biggest hubs for startups and is home to the third largest unicorn ecosystem in the world. Thus, it makes people more engaged in the conversation related to entrepreneurship, especially women, says India Twitter Trends Report 2022after analyzing billions of tweet.

There is a 40% increase in the number of women joining the conversation, with female entrepreneurship discussions increasing by 269%. This clearly indicates the narrowing of the gender gap in the workforce, the report says.

He further predicts that a significant increase in the number of women-owned businesses will give a massive boost to the country’s economy.

Overall, there is a 22% increase in discussions around entrepreneurship in general. “Founders create personal brands, while popular references like #SharkTankIndiaMemes and #PeakBengaluru add humor and fun to the conversation,” the Twitter report read.

Many people aspire to become an entrepreneur or start their own business and are always looking for mentors and great business owners to guide them with their own experiences.

Finance-related conversations are also on the rise


The Twitter report further indicates that conversations about investing have grown by at least 62% as people seek financial advice on the platform.

“There has been an increase in the number of experts passing on their knowledge. Additionally, traditional and new age businesses are increasingly interacting and catering to those who want to get involved,” the report said.

People are also looking for a deeper understanding of crypto, NFTs and other digital assets, showing a 185% increase in financial literacy discussions.

“Conversations about money have evolved and concepts such as decentralized finance (hello, crypto!) and digital assets have entered pop culture with NFT + Bollywood, Bollycoin and Beyond Life becoming hot topics” , says the report.

Preetha Athrey, Director – Global Business Marketing, Twitter APAC, says the Twitter Trends Report captures the themes and interests shaping consumer behavior in the Indian market and outlines key trends that brands can lean into to make part of the conversation.

Fan clubs also engage more and more people. Fandom discussions increased by 47%.

“People are embracing passions like #CricketTwitter (+55%), building complex worlds like #DCFanDome (+35%) and engaging in diverse entertainment conversations like Kollywood (+14) as they converge on Twitter to find their tribe,” the report said.

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