Why esports is gaming’s last frontier to conquer

0
  • Esports has seen massive growth India over a short period of time. A recent report by EY stated that the esports industry is expected to grow at a compound annual growth rate (CAGR) of 46% to hit ₹11 billion by 2025.
  • Rajan Navani, Vice President and Managing Director of JetSynthesys, writes about the state of esports in India and the opportunities ahead.

23 year old Tirth Mehta packed up his luggage and flew to Jakarta in 2018. Just another passenger, few recognized the new athlete the asian games was going to see that year. His return home, however, was an elaborate celebration filled with politicians, celebrities, citizens, friends and family congratulating him on winning the bronze medal at Hearthstone, the esports demo event. at the 2018 Asian Games, becoming India’s first esports medalist at the global tournament.

Cut to 2021, the gaming industry cheered another win as esports would finally make its debut as an official medal-winning sport at the 19th Asian Games 2022, a landmark event in the history of the gaming industry. Probably in the process of being recognized Olympic Games moreover, the category has seen massive growth in a short period of time. Even though it is a nascent industry, it already attracts a lot of money and contributes to the Indian economy. something that came in particularly handy at a time when the world was hit by the biggest black swan event of the decade, the Covid-19 pandemic. A recent report by EY stated that the esports industry is expected to grow at a compound annual growth rate (CAGR) of 46% to touch ₹11 billion by 2025. A country developing at a faster rate than the global esports industry, India is also focusing on growing its prize pool which is expected to grow at 66% CAGR to reach ₹1 billion by 2025.

One of the main factors for this is that esports is no longer a metropolitan phenomenon. In fact, for the first time in history, rural India has higher internet penetration than metros with 227 million active internet users, 10% more than urban India at 205 million, according to the Internet and Mobile Association of India (IAMAI). This internet and mobile penetration helps bring together a fragmented market, making esports a major driver of the gaming industry in India. Needless to say, it’s up to the many players in the industry to ensure its bright future materializes, so let’s take a quick dive into the potential growth areas and next steps for each.

First, the players and companies that make up the core ecosystem. The aforementioned EY report states that India currently has 1,50,000 players and approximately 60,000 teams and that number is expected to increase to 78% CAGR by 2025 to reach 1.5 million players and 250,000 teams. As esports becomes a viable profession, especially for young people, brands operating in the space are also having their jobs cut – 1. creating compelling next-gen games that can engage Indian-origin sensibilities and sensibilities , and 2. motivating players with money from incentives, recognition and rewards to practice and play better. Special thanks to Real Cricket here – the first Indian esports game the world will play and compete in!

Additionally, with cross-border esports, it has paved the way for vernacular content creators to easily connect with their community, and gamers of all persuasions to come to the forefront. In fact, esports competitions in India and abroad are now broadcast in many Indian languages ​​such as Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and Punjabi outside of India. to make sport more accessible and inclusive across the length and breadth of the campaign. This growth will be further propelled by increased prize money, more games, localization, regional adaptation, and the growth of smartphones, laptops, and broadband infrastructure. Government bodies will also be instrumental in taking esports in India to the next level by establishing the right framework to promote participation. All of this and more will help people understand the depth of this form of gaming, and will also help educate parents about the virtues of esports as a viable career option. After all, it’s not just those actively playing the sport, but also the coaches, coaches, commentators, commentators, and many others who make up the support ecosystem. As a country, we also regularly build the infrastructure of this industry with the creation of gaming houses and esports academies where players can train and spend time perfecting

Their skills. Brands and companies are injecting financial investments and increasing sponsorships, thus contributing to the scale of the sport. Globally, Europe, the United States and Korea are the main esports market, but India, with its huge player base and enthusiasm, is fast catching up with the global giants, carving out its own coveted niche.

A few months ago, India saw the third edition of the Skyesports Championship record a concurrent viewership of 227,000 and 5 million views in one day, breaking viewership records and acting as fantastic proof for esports content at strong traction generated already. Next year, as we take part in the Asian Games, it is hoped that this number will skyrocket even more, and that more Tirth Mehtas will celebrate their moment under the sun.

Share.

About Author

Comments are closed.