Zomato and Swiggy set to see roaring business on New Years Eve as curbs take effect

Vikrant Batra, founder of the Cafe Delhi Heights restaurant chain, wanted to dine out on Tuesday, but given the nighttime curfew and other restrictions in Delhi / RCN, he sent his driver to his cafe to look for food. food instead. He now expects many people to choose to eat there this New Years Eve as well.

With tighter restrictions and nightly curfews in states following a spike in Covid-19 cases, most restaurants are doubling their delivery efforts and cloud-based kitchen formats as feelings of eating in restaurants are affected.

“From the first foreclosure we had started to embark on deliveries. The second foreclosure was much more encouraging. It has now become a permanent fixture for us thanks to aggregators to maximize our economies of scale and that would also be the future, ”Batra told ET. “We will be launching Juicy Lucy burgers, a pure cloud cooking brand from January 1.” It already operates cloud kitchens for the Cafe Delhi Heights and BakeHouse Comfort chains.

As most chains brace for an increase in deliveries, delivery players like and Swiggy are expected to get roaring business on New Years Eve, industry insiders have said.

Dinner is over 70% of daily activity and deliveries will naturally benefit from these restrictions, said Zorawar Kalra, managing director of Massive Restaurants which operates brands such as Farzi Cafe, Masala Library, Made in Punjab and Bo Tai.

“We will be increasing our delivery points to double the rate now and all existing restaurants will also be upgraded to deliver,” he said. “We will also accelerate the launch of two more delivery brands in very popular categories.” A spokesperson for Zomato said the company plans to set new benchmarks for this time of year as more people depend on food deliveries. “We expect this year to be no different and we are fully prepared for it. We have increased the capacity of our delivery fleet and our support and operations staff to ensure customers have a great experience on the road. platform, ”the person said.

A spokesperson for Swiggy said that in addition to making a wide range of restaurants available to users, the platform is working with its partners to plan for increased demand to ensure customers have access to their favorite restaurants and more to choose from this New Years Eve.

Rohit Aggarwal, Director of Lite Bite Foods, said: “Wherever it is possible for us to run our cloud kitchens until late, we will. We have around 10 cloud kitchens in Delhi / NCR and five in Mumbai. I’m thinking the celebrations will start early and catering may not be possible so a lot of food will be ordered. ”Lite Bite Foods operates brands such as Punjab Grill, Tres, YouMee, The Artful Baker and Zambar.

Aggarwal said the chain has its own delivery people and is adding more arms to the team. “Aggregators can be busy and riders may not be available at times… We will push our own boys to deliver at those times,” he said.

Priyank Sukhija, CEO of First Fiddle which operates brands such as Lord of the Drinks, Cafe JLWA, said he is seeing restaurants increase their deliveries.

Sukhija is also the Delhi Chapter Chief for the National Restaurant Association of India. Shivanand Shetty, president of the Indian Hotel and Restaurant Association, said the ever-changing notifications will confuse consumers and more people will be ordering.


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